Presented by:
Headline Sponsor:
Presented by:
Headline Sponsor:
Sales and Scale
Thursday 26th MarchThe MAC Theatre • Belfast
Northern Ireland’s Tech& Software Sales Conference.
Supercharge your commercial engine. Sales & Scale 2026 brings together the founders, sales leaders, and global operators shaping the future of Northern Ireland’s £1.7bn software industry. Built by Software NI alongside an advisory board made up of some of NI’s leading sales professionals and most successful founders, this high-energy one-day conference delivers the real playbooks behind scaling revenue, breaking into new markets, and building world-class sales teams.
Book your place and level up your sales strategy.
About the Event
Sales and Scale is Northern Ireland’s first conference dedicated to the commercial side of tech and software, where founders, sales leaders and teams learn how to turn great products into scalable, global businesses.
Created by Software NI in collaboration with leaders across the ecosystem, Sales and Scale exists to strengthen sales capability across the sector and accelerate the growth of Northern Ireland’s £1.7bn software industry.
The conference will deliver practical insight into building repeatable sales processes, developing high-performing teams, expanding into international markets and scaling advanced technology products. Expect honest lessons from those who’ve done it — and learned the hard way.
Sales and Scale aligns with the ambitions of Software NI, the NI Executive, Invest Northern Ireland, and the Department for the Economy. The conference is supported by Headline Sponsor Kainos, Supporting Sponsors, Options Technology and MCS Group, and Industry Partners, Catalyst, Ormeau Labs, Raise Ventures and Techstars Belfast.
Who should attend
300+
expected attendees including:
Why Attend?
World-class insight for real-world growth
Hear from global sales experts, founders, investors, and senior leaders who have built and scaled commercial operations across Europe, the US, and beyond.
Built for the software community
From early-stage start-ups to global enterprises, the conference gives practical, actionable tools to accelerate revenue, strengthen sales strategy, and unlock new markets.
Impact
Designed to inspire, connect, and equip Northern Ireland’s sales professionals with practical, actionable insights. A space to redefine what sales excellence means in the local software ecosystem — and showcase Northern Ireland’s growing global competitiveness.
Learn from global experts
Gain real-world insight from leaders who have scaled technology companies internationally and understand what it takes to win in competitive global markets.
Master the fundamentals of high-performance sales
Learn how to build repeatable sales processes, develop strong teams, and create predictable revenue growth that scales beyond individual effort.
Understand how AI, automation, and great process change everything
Discover how modern sales organisations are using AI, automation and data-driven processes to work smarter, sell better, and scale faster.
Networking
Meet potential partners, investors, mentors, future hires, and industry peers—all in one place. Your attendance places you alongside the organisations shaping the future of NI’s tech economy.
Alignment with regional economic priorities
Sales and Scale supports the NI Executive’s Programme for Government by:
Key Themes & Sessions
Building a Powerful Value Proposition:
What truly differentiates your product—and how to communicate it convincingly.
Trust the Process: Creating a Repeatable Sales Engine
The discipline, data, and structure behind scalable sales success.
Know Your Customer (KYC)
How insight, empathy, and intelligence drive long-term client value.
Evolution of a Sales Rep
The modern seller: from order-taker to strategic advisor.
The Machine: Sales, Systems & Automation
Harnessing AI, automation, and analytics to supercharge performance.
From Founder to Framework
Lessons on building teams, structures, and trust beyond the founder.
New Territories and Routes to Marcket
Expanding into global markets—what works, what doesn’t, and what nobody tells you. Channels, partnerships, ecosystems, OEM models, and more
Inside the Deal Room
Procurement insights from public and private sectors
Scaling Up: Access to Finance for Scaling Companies
Insights on moving from early traction to sustained, scalable success and access to finance.
Key Stakeholders
Presenting Partner: Software NI
Software NI is a non-profit representative organisation founded in 2022, working to accelerate and double the size of the NI Software industry. To do this we are optimising areas such as school, skills and sales systems to create the maximum number of new software companies and ensure existing companies ride the waves of change, including AI. We work in partnership with others and do not duplicate.
Headline Sponsor – Kainos
As one of NI’s most successful global digital companies, Kainos exemplifies excellence in scaling teams, driving innovation, and delivering world-class technology solutions—values that underpin the event’s learning themes.
MCS Group
MCS Group is a specialist recruitment consultancy based in Belfast that connects talented professionals with employers across sectors like technology, finance, engineering, sales, legal and HR, helping businesses build and retain world-class teams. They support both job seekers and organisations with tailored recruitment solutions, candidate preparation and market insights throughout the UK, Ireland and beyond.
Options Technology
Options Technology is a global financial technology company providing cloud-enabled trading infrastructure, managed services and advanced data solutions to capital markets firms, including hedge funds, banks and exchanges, enabling secure, high-performance trading and connectivity worldwide.
Catalyst
Catalyst’s mission to build a world-leading entrepreneurial ecosystem in Northern Ireland is central to the conference’s focus on connecting founders with global opportunities, investment insights, and scale-up expertise.
Ormeau Labs
Ormeau Labs is an independent entrepreneurial hub that prides itself on being part of a wider network of investors, founders, and co-working spaces across Ireland and the UK.
Raise Ventures
Raise Ventures are a commercial startup accelerator supporting early-stage Irish, Northern Irish and UK companies. We nurture high potential, disruptive scalable ideas to create global enterprises through our accelerator programme. Created for founders, by founders. Raise Ventures are committed to building a circular startup ecosystem that creates longevity and prosperity for founders in Northern Ireland and beyond.
Techstars Belfast
Techstars Startup Community Partnerships give cities a clear framework and global support to grow a stronger entrepreneurial ecosystem. Drawing on more than two decades of experience, these partnerships bring clarity, structure, and momentum to the complex work of community building.
BOOK NOW
Join us on Thursday 26th March 2026 at The MAC Theatre, Belfast. Be part of the event shaping the future of Northern Ireland’s technology and software economy. Learn, connect, and accelerate your route to sustainable, scalable growth.
For more information, contact richard@aboutblankcreative.com